case studies | Columbia Business School

“They wanted an outsourced-non-profit approach to corporations…”

PROBLEM

Columbia Business School has been working with the global business community for the past 60 years, exploring solutions to the most pressing corporate challenges.  Their unique combination of tools and approaches, presented by faculty that understand, from personal experience, the pressures of leading organizations, creates a learning environment that empowers partners through transformational ideas.  This is accomplished through both open enrollment and customized learning sessions.

Columbia needed to increase attendance to several of their top Executive Education program sessions.

SOLUTION

Corporate Rain organized all of Columbia’s inquiry lists and put them into a scrubbing process for data integrity.  The CRI team worked through these inquiry lists, calling each contact to introduce, reintroduce, and register executives for Columbia’s 2010 & 2011 CEM, CSEP, FANE, GMLP, and SMM Programs.

The CRI team called over 1900 contacts to follow up on their inquiry and provide education on the various programs. The team also suggested a general calling effort to high level HR contacts at Fortune 500 companies to introduce Columbia’s programs for C-Level Executives.

The team was able to register many companies for Columbia’s Executive Education programs, including their Gold Standard 26 day programs. In addition to registrations, the CRI team provided Columbia with over 80 hot contacts that had interest in future programs, and 30 meetings for HR introductions.

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