case studies | Easter Seals

“They wanted an outsourced-non-profit approach to corporations…”


For over 85 years, Easter Seals has been helping individuals with disabilities and special needs live better lives. Through a network of over 550 sites nationwide, Easter Seals provides services such as: medical rehabilitation, job training, childcare, camping and recreation.

Easter Seals wanted to increase corporate marketing partnerships, continue to build Easter Seal’s name and public awareness nationally and on a local level, and to increase participation and sponsorship opportunities for their “Walk with Me” events.


CRI worked with Easter Seals to secure targeted lists from brokers, cleaned their lists to reach out to VP level contacts, and then turned the information into working databases for the CRI sales team. We then aggressively pursued key prospects and networked through their companies to introduce  Easter Seals and set high level appointments.

Starting in 2005, Corporate Rain has generated numerous meetings with companies like Saks, Hyatt, Advance Auto, Deloitte & Touche, and Wyeth, just to name a few. Easter Seals continues to work with Corporate Rain on a project basis to increase awareness for their regional Walk with Me events and breakfasts.

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