case studies | Multiple Sclerosis

“They wanted an outsourced-non-profit approach to corporations…”


The National MS Society is a collective of passionate individuals who want to do
something about MS now—to move together toward a world free of multiple sclerosis.
The National MS Society helps each person address the challenges of living with MS
through a 50-state network of chapters. The Society helps people affected by MS by
funding cutting-edge research, driving change through advocacy, facilitating
professional education, and providing programs and services that help people with
MS and their families move their lives forward.

Multiple Sclerosis wanted to expand their business development into the areas of program sponsorship, event partnership, product donations, or by supporting teams of employees participating in our fundraising events.


The National MS Society partnered with CRI to help meet their new business goals.
For over five months, CRI made contact with C-Level and VP level contacts of over
300 companies to secure meetings to introduce The National MS Society and the
benefits of corporate sponsorship.

Over 40 appointments were generated by CRI in the five month period with companies like Apple, Barnes and Noble, Cigna, Federated Department Stores and IBM, just to name a few. Our campaign resulted in a full pipeline for the MS Society and many potential future partnerships.

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