case studies | KSSG

“They wanted more meetings at their trade show…”

PROBLEM

KSSG is the leading provider of pricing and revenue management systems for the retail and petroleum industries. Their products, PriceNet and PriceStart, had only been available in the US since 2000.

They needed to increase their visibility. Specifically, they wanted to enhance their booth traffic at the National Association of Convenience Stores conference, schedule more substantive one-on-one appointments during the event, as well as post-conference follow-up.

SOLUTION

CRI engaged in an intensive 5 week calling period prior to the 2002 conference, generating 21 meetings for KSSG.

The effort was so successful KSSG extended the CRI contract to follow-up after the conference and to pursue new contacts – three successful business deals were closed as a result.

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