case studies | Schwartz Communications
“They wanted more meetings at their trade show…”
Schwartz Communications is the largest PR agency in New England, specializing in high-tech and medical technology.
After 9/11 the PR industry became mired in a major downturn. This combined with the bursting of the tech bubble hit Schwartz particularly hard. They needed new business.
CRI developed a mutli-faceted strategy for approaching targeted corporations. Setting appointments at a variety of trade shows proved to be especially effective.
Over a period of 14 months more than 2,000 companies were approached. Nine deals were closed with projected billings of well over $3,500,000.(Back to Case Studies)