case studies | bridge-records

“They wanted to expand into larger markets…”


Bridge Records is a small record label specializing in classical and contemporary music.

Despite having what the Washington Post referred to as “a highly selective and consistently excellent catalogue”, their small size prevented them from achieving national and international distribution. They needed access to distributors.


Bridge hired CRI to develop a sales campaign aimed at obtaining meetings with the chief executives of over 600 distribution companies worldwide. Highlighting Bridge’s high-quality, award-winning catalogue, CRI went to work, arranging meetings for Bridge with companies in England, Germany, France, the Netherlands, and at industry conventions in Cannes, San Francisco, New York, Copenhagen, and Tokyo.

After a nine month campaign, Bridge achieved immediate sales growth of $250,000. The cost to them: $19,000.

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