case studies | Channell Communications

“They wanted to expand into larger markets…”


Channell Communications is a full-service web application developer and e-business strategist. Not long after having made the transition from a print design firm to a web based one, Channell picked up a major Internet Design award for their work with Merrill Lynch.

Channell wanted to leverage their award-winning designs in order to gain more corporate business. However, their small in-house sales staff was having difficulty opening new doors.


CRI was hired to arrange meetings for Channell with the CTOs, CIOs, and other top-decision-makers at major corporations in the New York metropolitan area. A targeted pitch letter was developed to emphasize Channell’s recent good publicity, and two CRI associates followed up with executives from more than 450 companies.

Over six months, CRI organized approximately 50 in-person meetings for Channell Communications, resulting in the closing of two major contracts–one of which was with Chase Manhattan Bank.

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