case studies | ModernMed
“They wanted to expand into larger markets…”
Most corporations make their employee healthcare decisions in the summer/fall for the following fiscal year. However, ModernMed did not have the resources to reach out to their customer base of more than 1,000 local businesses in time. They needed help from someone who could learn their unique business model quickly and hit the ground running, setting executive sales appointments.
Corporate Rain proposed a campaign to help ModernMed reach out to more than 1,000 corporations in Utah, Wisconsin, Florida, New York and Texas, where they have current practices. The objective was to set as many qualified first‐meetings as possible during the time period when companies were reviewing their healthcare choices for the upcoming year. These conversations necessitated serious ROI discussions and involved educating potential clients.
First of all, Corporate Rain built and qualified a custom list that included medium‐sized corporations in the geographic regions where ModernMed already had practices. Within days, CRI’s sales executives began making calls to prospective clients and setting appointments for ModernMed’s executive team. Throughout the campaign, CRI helped ModernMed further refine their targets and messaging based on employee size, annual revenue and industry type, resulting in a more direct approach and higher appointment rates.
Within the first year of this ongoing campaign, ModernMed received more than 100 money qualified, highly prepped first meetings with both public and private corporations where there are current practices. Of these leads, more than 25% have converted into new clients and another 20% are currently negotiating terms for their contracts. This campaign has been so successful that ModernMed recently doubled their campaign.