case studies | DePersico Creative Group

“They wanted to expand into new industries…”

PROBLEM

DePersico focuses on brand image packaging, specializing in the food industry. They were ready to branch out and seek new opportunities in categories such as personal care and home improvement.

DePersico needed to increase its appointment rate for new business, and didn’t have the staff/time to pursue this goal internally.

SOLUTION

CR secured lists of potential targets from brokers, prequalified the contacts for accuracy and relevancy, for directors of sales and marketing first at local businesses and then nationwide. Focused on DePersico’s ability to execute on-target on-time in-budget. CRI trained directly with the VP at DePersico, reviewing sales and materials, etc.

DePersico campaign has been flourishing for more than seven years, averaging two appointments per week with high-level decision makers at potential new customer companies.

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