case studies | Interactive Edge

“They wanted to expand into new industries…”


Interactive Edge is the industry leader in developing high-impact marketing and presentation software. Due to their flexibility in custom-tailoring technology solutions for their clients–particularly in the consumer packaged goods industry–Interactive Edge has enjoyed stunning growth since their founding in 1994.

Despite having set the CPG industry standard for sales presentation software, Interactive Edge was having difficulty gaining footholds in other industries in which their applications could be having significant impact. They wanted to reach key decisions makers in new markets–specifically Apparel, Publishing, Health and Beauty, Pharmaceutical, and Automotive.


CRI custom-designed a campaign to gain access to Sales and Marketing decision makers in targeted industries, with separate marketing materials developed for each industry.

After one year, CRI arranged over 70 introductory meetings with senior-level execs at major corporations such as Merck and Company, Dow Jones, Ralph Lauren, and Coors.

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