case studies | AT&T

“They wanted to spin off one of their operations into a sub-division…”

the problem

AT&T is the largest telecommunications company in the world. For years, AT&T had perfected their internal bill, remit, and return mail processing. Now, how to outsource this operation as a service to other Fortune 5000 companies?

Needed a team of people to help create a new subdivision which would market and sell these services.

the solution

Corporate Rain, together with Spectrum Design and Digiton Research, created a new subdivision of AT&T. CRI handled the company name, look, and feel with involvement in all collateral design. CRI also trained AT&T’s senior execs in sales.

Signifigance: CRI has been involved in the creation of a sub-division within a Fortune 500 company, soup-to-nuts. In 16 months, CRI scheduled over 60 meetings for AT&T, resulting in seven different multi-million dollar contracts.

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