case studies | AT&T
“They wanted to spin off one of their operations into a sub-division…”
AT&T is the largest telecommunications company in the world. For years, AT&T had perfected their internal bill, remit, and return mail processing. Now, how to outsource this operation as a service to other Fortune 5000 companies?
Needed a team of people to help create a new subdivision which would market and sell these services.
Corporate Rain, together with Spectrum Design and Digiton Research, created a new subdivision of AT&T. CRI handled the company name, look, and feel with involvement in all collateral design. CRI also trained AT&T’s senior execs in sales.
Signifigance: CRI has been involved in the creation of a sub-division within a Fortune 500 company, soup-to-nuts. In 16 months, CRI scheduled over 60 meetings for AT&T, resulting in seven different multi-million dollar contracts.(Back to Case Studies)