How to Start a Painting Company in 2023

Are you a skilled painter looking to learn how to start a painting company? 

Starting a painting company can be a great way to turn your talents into a career. 

The demand for quality painting services is always high, and with the right approach, you can build a successful and profitable business. 

This guide will show you how to start your own painting company, from making a business plan and getting funding to finding customers and putting together a team. 

Whether you’re a seasoned pro or just starting, we’ll cover everything you need to know to start your painting company running in 2023.

A Collection Of Paiting Equipment and Materials.

The Benefits of Starting a Painting Company

There are many cons of getting into a painting business;

Market Size

One of the primary advantages of starting a painting business is that you will almost always have painting jobs, owing to the enormous market size.

Second, painting is a constant requirement.

Most houses and office buildings need painting every year or two.

There are many types of painting to specialize in like;

  • Construction Painting
  • Exterior Residential Painting
  • Furniture Painting

The market for painting jobs is also increasing because of the ever-growing number of houses, offices, hotels, etc.

Profit Margins

Most painting jobs have high-profit margins. 

As a new business owner, a high-profit margin will boost your confidence and get you going.

Also, it would be best to remember that some painting projects have higher profit margins than others, so it’s better to take on all projects to establish your network and get more work.

Easy Work

When starting a new business, you usually need to get a hold of many things.

But that is not the case with painting if you know;

  • How to prepare for a painting job?
  • What materials would be needed?
  • Ensure client satisfaction?

Low startup Cost

In most industries, especially startups, it takes a lot of time to become profitable. 

In the painting industry, you have the advantage that making a profit won’t take long.

You can make a profit with your first painting job. 

The initial expenses are low, most of which are covered by the revenue you make.

Related Reading: How to Start An Indoor Miniature Golf Business – Read More Here.

The Downside of a Painting Company

There are a few downsides to starting a painting business. 

It’s a tiring job

Painting is tiresome, and it takes long hours to perfect the paint.

So it is not an easy job; you can’t start it all alone and would need a team of 3–4 people to help you.

Management of the business

When you start this business, you must manage it alone, from sourcing materials to working time and making quick fixes if anything goes wrong.

Your schedule will be tight, and you might work around the clock.

Chances of Failure

Any business has a chance of failure, so a painting business is no exception.

Getting the job at the start will be challenging, but once you get it, it will be another challenge to manage and finish it on time.

So, you must be willing to learn quickly; otherwise, the chances of failure are high.

Related Reading: How To Start A Home-based Bookkeeping Business – Learn More Here.

Guide To Start a Painting Company

Here we will cover all the steps necessary to start a painting company.

Write a Business Plan

A business plan helps outline a business’s goals and the strategies you intend to employ to achieve those goals.

A business plan also helps get loans from investors and fill out the paperwork with governments.

To start a painting company, you don’t need much investment.

It is helpful to write out one because it will give you an idea of the profit you expect to make in a year, the costs involved, the number of employees you intend to hire, etc.

Company Registration

Before offering your services, you need to register as a company.

For that, you need to decide how you want to get registered as a;

Sole proprietorships and limited liability companies are usually suitable for a painting business.

Related Reading: Advantages And Disadvantages Of A Corporation – Read More Here.

Liability Insurance

A liability insurance policy will protect your company from being sued and held liable for damages to the property during work.

Liability insurance will help in case;

  • You accidentally damage the house in any way during work
  • Some kid climbs up your unattended ladder and gets injured because of that.
  • Paint splashes damage an expensive item, among many other such scenarios.


There are a lot of services in painting that you can offer in your business.

But specialization increases profitability, as you will be the one your client wants to contact when some work in your field occurs.

You can choose from a long list of services, namely;

1. Glass painting

2. Wallpaper painting

3. Staining

4. Wallpaper removal

5. Interior painting

6. Repaints

7. Drywall repairs

8. Deck reconditioning

9. Construction painting

10. Furniture painting

Set your Ideal Clientele

You can work with both residential and commercial clients. 

But it would be best to decide which is your ideal client.

Residential clients are easy to find, but these projects are usually small and non-repetitive.

Commercial clients are harder to find, but once you impress them with your work, you will get repetitive orders, and commercial projects are also more extensive.

Painting Equipment

Painting supplies are the primary expense that you will incur when starting your business.

Start purchasing basic supplies, and spend on more advanced equipment as you get more work.

You can buy all of your painting accessories from Amazon. 

Here is a list of supplies that you will need;

1. Sandpaper

2. Multiple brushes

3. Paint trays

4. Scraper

5. Ladder

6. Painter’s tape

7. Caulking gun

If you need more specialized equipment, you can rent it, and once you start getting more frequent orders, you can buy them.

Pricing your Services

To price your services, you need to evaluate the costs you incur in providing those services.

In the beginning, you may charge less to get some clients, but it’s not a good strategy in the long run.

Accounting & Bookkeeping

Accounting is an essential part of running any business.

Without accounting, you can’t control your revenues and expenses and won’t know if your business is profitable.

It would be best to use budgeting to know how much your actual expenses deviate from your budgeted goals.

With a proper accounting system, you can make informed decisions about your business and make changes where necessary.


You can run your business without marketing, but growth prospects in such a business would be meager because you only depend on word of mouth for publicity.

To scale your business rapidly, you need a marketing campaign to educate people about your services.

Suppose you get ten leads per day from marketing and can work with five of them. 

Now you can choose the five that pay you the best.

Social Media Presence

Most people search for services online when needed, as it’s easier and more convenient.

It would be best if you built an online presence for your brand to reach out to new potential clients.

Here are some steps you need to take to establish an online presence;

1. Create Instagram and LinkedIn accounts.

2. Setup a Facebook business profile

3. Make a profile on Google My Business 

4. Launch a painting business website

Customer Service Practices

Good customer service has very long-lasting benefits for any business.

People like to be treated nicely; it’s no rocket science.

You have earned a lifelong client if you offer top-notch services and high-quality customer service.

Some Extra Steps in Growing Your Painting Business

You must take these steps to grow your client base and earn more.


In a service business, referrals are the best kind of publicity.

When you get referred by a client you worked for, such clients are already convinced of the quality of your services, and you can do well with such leads.


Bidding is an essential factor in a successful painting business.

You must take bidding as an audition and be well-prepared for such competitions.

What to Avoid in Your Painting Business?

Here are some things that you need to avoid to run a successful painting business;

Unnecessary spending at the paint store

It’s human nature that when we go shopping, we want to buy the latest and most advanced gadgets.

But this is something you must avoid when shopping for painting supplies.

The essential supplies for your business include; paint, plastic, tape, masking paper, caulking, and primer.

Sloppy Staff

You must be very careful while recruiting staff for your business, as this directly affects your service.

A sloppy worker will do more harm than good to your business.

Overlooking Your Health

Painting is a physical labor that requires a lot of effort to get done.

Establishing your own business is both thrilling and challenging. 

Still, it would be best if you did not overlook your health while doing so, as any health problem will potentially damage your business more than you think.

Related Reading: How To Start A Foreclosure Cleaning Business – Dive Deeper Here.

Final Thoughts

Starting a painting company can be a challenging but rewarding venture.

With a solid business plan, a keen understanding of the market, and a commitment to providing quality services, you can build a successful painting business in 2023.

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Brooks Conkle

Brooks is an Entrepreneur, Sponge, Father, Husband, & Follower of the Golden Rule. He has over 15 years of experience as an entrepreneur after graduating with a BSBA in Finance from Auburn University. He’s addicted to growing new business ideas and any food that includes chocolate and peanut butter. Brooks is a firm believer in creating multiple streams of income and creates content here on to help other hustlers in the areas of marketing, online business, personal finance, and real estate.