How Technology Affects Entrepreneurship In 2023

There have been several shifts in the business environment over the past decade, most of which can be attributed to the development of new technologies. 

It has never been easier for aspiring entrepreneurs to buy a domain name, create a website with a DIY web design platform, and introduce their products to the world.

Exchanging innovative ideas is a breeze.

Neither has it gotten cheaper or quicker to acquire the knowledge that equips us to achieve business goals on our own and gain competitive advantages.

Read on to find out how technology has revolutionized the way business operations run today. 

The Positive Effects of Technology on Entrepreneurship 

It’s no secret that technology makes our lives easier as entrepreneurs.

Humans have tailored technology to simplify and speed up our business processes. 

Here are some ways that technology has proven to be useful in a business setting:

Communication and Information Sharing 

communication and information sharing

The success of any company depends on its ability to communicate effectively and share information. 

More avenues are available now than ever before, and the current technology makes communication quick, simple, and effective. 

Daily use of tools such as Zoom, Slack, Microsoft Teams, and social media platforms comes with its own set of advantages and disadvantages for everyone involved.

With sales enablement, you can monitor interactions between buyers and sellers and get data-driven insights from your users’ actions.

With deeper intelligence, gathering customer data and putting it to good use has never been simpler.

Mobile Emphasis 

The “mobile-first” approach is here to stay.

You can control every facet of your company from wherever you happen to be, provided you have a smartphone or tablet and the appropriate software. 

With just a few clicks, you can automate everything from sales enablement and content marketing to customer interactions.

You could even manage business transactions like shipping and invoicing. 

The convenience of mobile devices isn’t limited to business owners.

The emergence of the Millennial generation has resulted in a daily increase in the number of people using their smartphones to conduct commerce, including:

  • Making purchases 
  • Selling goods
  • Discovering new stores 
  • Talking about their shopping adventures with friends, acquaintances, and strangers

The blueprint for prospect marketing has been completely rewritten by this new paradigm.

Remote Work 

Covid-19 accelerated the shift to remote work for businesses that weren’t already doing so, despite the fact that remote work has been on the rise over the past 15 years.

It’s here to stay, and that’s probably for the best.

Businesses had to make immediate adjustments to guarantee their teams had the resources they needed to keep working on projects and keeping each other updated. 

Business owners must have the ability to check in remotely, enough bandwidth for video conferencing, and project management computer programs.

Managers now focus on output rather than attendance when evaluating staff performance. 

The new normal has brought with it a competitive advantage.

Not only does this make it simpler to bring in and keep talented people around, but it also boosts output. 

Two years of research at Stanford University revealed that remote workers gained an extraordinary amount of productivity, on average, one day every week. 

Moreover, it has reduced the expenses associated with leasing office space, reduced the amount of carbon dioxide released into the atmosphere, and enabled businesses to be more adaptable and expandable.

Related Reading: Trello Vs Asana – Which Tool Should You Choose


AI - how technology affects entrepreneurship

Artificial intelligence (AI) is now widely used in both commercial and consumer settings, radically altering the global economy and culture. 

This technology development has transformed corporate procedures across virtually all sectors and is now a need for any company serious about staying ahead of the competition. 

Machine learning, security, customer relationship management, and even the banking and real estate sectors can all benefit from artificial intelligence.  

Some people are concerned that AI could eventually lead to mass unemployment.

However, the consensus is that new jobs and responsibilities would need to be created to accommodate this technological change.

For instance, if AI gradually replaces traditional workflows, entrepreneurs will have to find ways to incorporate both. 

While the precise impact of rapidly advancing AI on economic growth is yet unclear, it is expected to be impactful.

Cloud Computing 

When a company undergoes a digital transformation, it undergoes a fundamental shift in its operations, internal resource optimization, and customer value delivery. 

Cloud computing paves the way for businesses to improve their responsiveness, collaboration, and emphasis on customers. 

Using cloud computing, companies can offload parts of their processes to remote servers that are accessible via the internet. 

There is no need to worry about data loss, crashes, or outages, allowing for flexible data plans and rapid (on-demand) expansion and mobility. 

Businesses that move their operations to the cloud gain the ability to move faster to market with new innovations, larger-scale operations, and more capabilities. 

This has leveled the playing field between small businesses and large corporations with far more resources, which was previously prohibitive for them.

To most startups, information technology can be a godsend.


Many businesses these days have found success thanks to technological advancements that have allowed them to communicate with their ideal clientele. 

All these conveniences provide them with a more satisfying shopping experience.

The goal of marketing is to satisfy the wants and needs of your target market by facilitating the smooth transfer of goods and services from manufacturer to consumer.

The internet now serves as this primary channel. 

Many technologies, including virtual reality, big data, and others, are utilized by these companies.

Most startups today employ digital tools to study consumer interest in their products.

Transportation and Delivery

Thanks to technological advancements, the distribution of goods and services from their point of origin to their final destination has become streamlined and efficient. 

Through the use of technology, you may determine the optimal route for reaching your customers. 

Numerous businesses have benefited from the convenience, speed, and efficiency afforded them by technological advancements in the realm of service delivery. 

There would be fewer accidents and less wasted fuel if more people used driverless automobiles like the Tesla.


While advances in technology have increased the potential for security breaches, those same advancements have also made it possible to better guard against such infringements. 

It’s easier to prevent the disclosure of sensitive data by unauthorized parties.

Your company’s sensitive data will be safer in the hands of technology.

The technology ensures the security of sensitive data, including financial records, business concepts, and planning processes. 

Password-protected computers and other digital devices help prevent competitors from stealing sensitive company data.

Today’s security measures can also include the installation of CCTV cameras and other monitoring equipment.

Related Reading: How to Start Something New – Get To Know Here.

The Negative Effects of Technology on Entrepreneurship 

Dependence on Technology 

Your company may come to rely heavily on technology due to its numerous advantages. 

While it’s true that using technology can boost productivity and efficiency, it also means that any problems with that technology can seriously hamper daily operations.

Training Costs 

New technologies mean older ones must be phased out, but these replacements often have fundamentally different functions and require new training to master.

Costs associated with retraining employees to use the new technology might be costly.

This can cut into time that could be spent providing better customer service.

Expensive to Acquire 

Some companies, especially smaller ones, are at a competitive disadvantage because of the high cost of implementing technology.

It can be costly and difficult for smaller companies to acquire technology since they often lack the resources needed to launch and maintain their operations.

Maintenance Costs 

Many substantial devices are costly not only to acquire but also to keep operating.

Rather than reinvesting in the company to grow it, management has to decide to spend money on repairing machines that aren’t actually productive.

Security Risks 

security risks - how technology affects entrepreneurship

To most people, the term “security breach” immediately conjures images of hacking.

Well, those aren’t entirely unfounded. 

One of the drawbacks of technology, especially the internet and the digital world, is the possibility of hacking and the consequent loss of important information. 

In the event of a security breach, not only would sensitive data and documents be lost, but competitors may also get unauthorized access to the company’s internal workings.

Financial information and other data must be handled with extreme care while utilizing accounting technology like cloud accounting and integrations.

It can be detrimental to a company’s ability to invest in other potentially lucrative business operations if money is diverted to pay for a security system that is both robust and reliable but also prohibitively expensive.


Because of the rapid pace at which technological developments occur, even tools that seem like a sure bet for your company today may be rendered useless tomorrow. 

Even when a competitor adopts cutting-edge technology, it can have a significant impact on your company.

Related Reading: Get Insights Into An Entrepreneur’s Mind Here

Final Thoughts 

While there are certainly some drawbacks to embracing technology as an entrepreneur, the fact remains that there are several ways in which technology may help your business succeed. 

Many companies are on the lookout for cutting-edge tools and methods that will improve their customer service and enable them to compete more effectively in the marketplace.

As an entrepreneur, you need to accept and adapt to modern technology if you want to succeed in the market you’re in.

We have to keep up with the times.

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Brooks Conkle

Brooks is an Entrepreneur, Sponge, Father, Husband, & Follower of the Golden Rule. He has over 15 years of experience as an entrepreneur after graduating with a BSBA in Finance from Auburn University. He’s addicted to growing new business ideas and any food that includes chocolate and peanut butter. Brooks is a firm believer in creating multiple streams of income and creates content here on to help other hustlers in the areas of marketing, online business, personal finance, and real estate.