It’s not a surprise that some of the most popular YouTubers of 2023, like PewDiePie, MrBeast, and Like Nastya, would have more significant sponsorships.
These people have gained much attention and are well-known due to the millions of people who follow and subscribe to them.
But what about smaller YouTube channels?
Is it possible for them to gain sponsorships?
The answer is that smaller YouTube channels can still obtain sponsorships despite having fewer subscribers.
All it takes is seeking out these sponsorships.
Continue reading, as this article will show you how to get a YouTube sponsor as a smaller channel.
Youtube 101
Before talking about sponsors, let’s talk about YouTube.
What is Youtube?
What is a YouTuber, and what are sponsorships?
YouTube and YouTube Channels
YouTube is an online video streaming platform where users can watch, upload, and share videos.
A YouTube Channel is a user’s page on the platform where they can upload and share their videos.
YouTubers
A YouTuber is someone who makes videos and posts them on YouTube.
People can watch the videos and sometimes comment on them.
Some YouTubers are famous and have lots of people who watch their videos.
Influencers
An “influencer” or “online influencer” is someone who has a lot of people who follow them and pay attention to what they say.
They can be famous people, like actors or singers, or they can be people who post on the internet.
People listen to influencers because they think the influencer knows a lot about a specific topic or has a lot of exciting ideas.
YouTube Sponsorships
A Youtube sponsorship is when a company pays creators to make videos about their products or services.
The company will give the creator money, and the creator will create videos that show off the company’s products or services.
The videos help the company get more customers, and the creator gets paid for making the videos.
Attracting Sponsors
It has been discovered that influencer marketing is the most effective way for companies to advertise their products and services.
Regular people endorsing said products could give the market a feeling of security and genuineness.
Thus, improving the people’s trust in the product.
It is more likely that people will purchase something if it is recommended to them by someone they know.
This is the feeling that influencer marketing tries to create and appears successful.
Fortunately, sponsorships are available to all YouTube channels, regardless of the number of subscribers.
For example, even if your subscriber count is less than 1000, you can still get a couple of your videos sponsored on your YouTube channel.
Therefore, this post is the right place to start if someone wants companies to sponsor them.
It is essential to understand what attracts sponsors.
What are companies looking for?
The following information will provide the answer.
Establishing a Brand Identity (Persona)
When a company is considering sponsoring an individual, the first thing it will assess is the compatibility of its brand with the individual.
Companies will want to ensure that their values align and that the products they offer are relevant to the content the individual produces.
For instance, a vehicle manufacturer is probably not going to invest in a YouTuber whose primary focus is on cosmetics tutorials.
Companies are mindful of who they sponsor, as unclear and inconsistent branding can damage their reputation.
Gaining sponsorships is easier if you are well-versed in your brand and constantly apply it.
An example is Markiplier, a YouTube gamer with over 35 million subscribers.
When watching his videos, it is easy to understand his brand and how consistent he is with his persona.
This consistency has allowed him to get sponsored by brands such as Loot Crate and Big Hero 6.
If you are unsure of how to establish a brand, it is essential to ask yourself questions such as:
- What are you passionate about?
- What is the general tone of your content?
- Who is your audience?
- What brands are related to your niche?
- What are your core values as a business owner?
- Who is your online persona?
The more precise and consistent your brand is, the more likely companies will sponsor you.
Therefore, it is essential to be aware that companies are not likely to sponsor individuals with an unclear or inconsistent brand.
Related Reading: Basic YouTube Equipment For Beginners – Get The List Here.
A Target Audience That Can Relate
Having a target audience that aligns with the company you are hoping to collaborate with is essential.
For example, a tech company is unlikely to be interested in working with someone who vlogs their natural minimalist lifestyle.
In contrast, an organic skincare company may be more inclined to do so.
Before you can determine which companies are a good fit for you, it is essential to understand your analytics.
Ask yourself questions such as:
- Who is your audience?
- What is the age range of the people you are hoping to entertain?
- What are their spending habits?
- Where do they buy products?
- Which brands do they usually buy from?
For example, someone who vlogs their natural minimalist lifestyle may have an audience interested in organization, cleaning, and zero-waste consumables products.
Many companies carry such products and would be interested in advertising to this audience.
By understanding your analytics, you can identify which companies would be a good match for you and increase your chances of securing a YouTube sponsor.
High-quality Content
Content is any material that is used to communicate a message.
It can include text, images, audio, and video.
The use of content is to inform, educate, entertain, or persuade an audience.
Low-quality content can be detrimental to a brand’s reputation, which is why many companies choose to sponsor people who produce professional or professional-looking content.
It would not be beneficial for a mega brand to sponsor someone who produces videos with no informational or entertainment value.
It is not advisable to seek sponsorships if one is not confident in the quality of their content.
Sponsoring companies and their peers can block them because of this.
Therefore, it is essential to thoroughly assess the quality of one’s content before attempting to contact companies for sponsorships.
One should ask themselves, “Would I like this if it were somebody else’s content?”
Additionally, paying attention to the feedback from one’s audience is helpful, as their content reception is quite insightful.
Related Reading: How To Make 3000 A Month – Learn More Here.
Connecting With Sponsors
Navigating the world of YouTube and its money-making potential can be challenging for those new to the platform.
Finding sponsors may seem intimidating, leaving many questioning whether they should wait for companies to contact them or reach out to companies themselves.
Knowing which companies are offering sponsorships and whether or not to send a generic email to them is challenging.
Fortunately, some websites are designed to connect smaller YouTube channels with companies willing to sponsor them.
Some of the best resources available online for this are listed below.
GrapeVine
YouTube creators can use GrapeVine to assist them in securing sponsorship deals.
Over $4 million has been distributed to lesser YouTube creators so far.
While larger channels can also take advantage of the platform, GrapeVine primarily focuses on smaller to medium-sized media.
For those new to sponsorships, GrapeVine is an ideal place to start.
Users can access two types of sponsorships on the platform: paid and product reviews.
Have you ever seen a YouTuber reviewing a range of products?
The YouTuber may have received the products for free or as part of a sponsorship agreement.
Content BLVD
Content BLVD does not offer money to YouTubers for reviews.
Instead, they provide goods as an alternative form of payment.
Believing that genuine influence is earned, thus allowing creators to keep the products they review.
Should you choose to work with Content BLVD, you must disclose that you are doing reviews in exchange for goods.
This is a requirement of their policy.
Suppose your YouTube channel focuses on reviews or you frequently use physical products in your niche.
In that case, Content BLVD is an ideal option.
FameBit
FameBit is a user-friendly sponsorship platform tailored to YouTube and Instagram creators.
It is a great starting point for those looking to acquire sponsorships while still being relatively unknown on the web.
Registration on FAMEBIT is a simple process.
After signing up, users will have access to companies interested in working with smaller creators.
These companies post projects that members can bid on and claim.
Related Reading: Get Paid For Getting Healthy – Learn More Here.
Conclusion
There are ways for smaller YouTubers to get sponsorships.
You can still get financial support even if you don’t have millions of followers.
It is crucial to ensure the quality of your content is high to make it easier to find companies that will offer sponsorship.
Doing this will help you create a positive online image.
Good luck out there!
