Walmart is one of the largest retail brands operating hypermarkets, department stores, and groceries throughout the US.
With its continuous sales and reputable brand in the industry, it is no surprise that the company earns billions of dollars annually.
Fortunately, there is a way for you to take advantage of this success as Walmart offers its affiliate program.
The Walmart Affiliate Program is a commission-based program that lets you earn good money through affiliate marketing.
If you want to venture into this business and want to understand the program and offerings, read to learn more.
What is the Walmart Affiliate Program?
Walmart Affiliate Program lets you earn a commission whenever a customer buys on Walmart’s website through your link.
You can post links on your page and refer customers if you have an excellent website audience reach.
Whenever a customer visits and completes a transaction through the Walmart site, you can earn up to 4% on each sale.
This program is free, so you can join as long as you have a good audience and potential customers.
Walmart uses the LinkShare interface to track your impressions, commissions, and sales.
Related Reading: Top Recurring Affiliate Programs – Get The List Here.
The Perks Of Joining The Walmart Affiliate Program?
Aside from the maximized earnings from your commission and their rate transparency, there are other inclusions in the program.
You can get a first peek at the great product releases through their newsletters that contain links, banners, and product information.
You also have access to their Affiliate Member Center, where you can find other banners and links to feature on your site.
This portal lets you track the data of your referrals so you can see how much you’ve earned and the impression.
There is also a designated support team and tools that will assist you with everything you need.
How to Apply for the Walmart Affiliate Program
To apply for the Walmart Affiliate Program, you must fill out an application form and wait for approval within 24 hours.
You have to ensure that you have a functional website where you will post your banners and generated links.
Your website should be free of explicit and illegal content for the approval team to consider your application.
After approval, you will receive your affiliate links, banners, and generated texts to help drive traffic.
Commissions Rates With The Walmart Affiliate Program
The commission rates depend on the item category but usually range from 1% to 4%.
With Walmart’s established reputation in the industry, this rate is appealing enough because of its stability.
You’ll earn more commission if you promote the right products to your audience.
You will only earn if the customer uses your referral link within three days and completes a purchase.
Walmart also has a last-credit policy, meaning the commission goes to the affiliate link the customer last used.
It disregarded the transaction with the same customer using your link within three days and didn’t purchase a product.
Walmart also pays 60 days after the end of the month, which is slightly longer than other programs.
How To Earn With Walmart Affiliate Program
There are different ways to boost your sales, from product promotion to higher commission rates.
To make at least $1000 per month, you must choose the right niche to launch on your site.
Choose Specific Niche
Most affiliates that sign under major retailing companies promote products in a specific category to bring them commissions.
It is best if you choose a niche that allows you to promote more items with more significance.
When you choose a particular and underrated product niche, you can only have more or less five products to endorse.
The lesser item you post, the lesser your income is, so strategically choose a niche that can earn you more.
However, small niches also mean that you have fewer competitors and can maximize the keyword search.
But if you need help finding the right keyword, try a less competitive niche to avoid risking your sales and website traffic.
When choosing your domain, please don’t use the specific niche because it can limit your chance of endorsing products.
For example, if you use lightenlamps.com, people will assume that you only promote lamps.
It can hinder you from expanding to other niches like bedding, curtains, mirrors, and more.
A specific, but not too general, niche for this type of product would be home decor or home essentials.
Choose General Niche
It’s either choosing a specific niche or going for a general one so you can expand into different product categories.
It can be an easy way for you to earn, but it is challenging to rank up because there are a lot of competitors.
Also, website visitors will assume that you need to become more familiar with your products because of the wide variety.
However, choosing a general niche website without being too broad about the products is still possible.
For example, the niche of weird items is broad but specific in a way that only a few websites will think of it.
They can be great for holiday gifts, Halloween events, or spontaneous parties with unusual themes.
The downside of opting for general websites is the difficulty in improving search engine optimization.
What Are Walmart Affiliate Tools to Use?
Walmart helps you promote better.
That is why they provide tools to improve your sales and management.
These Walmart affiliate tools will lead you to the best deals and generate links and banners for your site.
Software Development Kit
Their SDK lets you add buttons like “Buy Now” on your website whenever you feature a specific product.
This button will lead the customers to the Walmart website, where they can complete the transaction.
This plugin provides you with the banners and links for the products and then customizes them to search pages.
If you are using WordPress, these plugins are convenient when you compose an article that features different products.
The Walmart Chrome Extension generates links and banners whenever browsing Walmart sites.
It is an efficient way for customers to find prospective products and have their links ready to use for your page.
However, this chrome extension only works if you have Rakuten LinkShare accounts which are Walmart’s former service provider.
Walmart Deals is a chrome extension that provides previews of exclusive deals, bestsellers, and promos.
You cannot connect it to your affiliate account, so you cannot create links, but it gives you a headstart for product promotion.
Walmart Affiliate Program vs. Amazon Associates Program
Walmart and Amazon are both giants in the business industry, and they happen to both have affiliate programs.
You have an idea of the Walmart Affiliate Program, so this part will discuss the Amazon Associates Program.
In this program, you also promote products and monetize your site using Amazon’s affiliate links.
You can earn with their higher rates but with a referral window of 24 hours which is shorter than the three-day policy of Walmart.
You can choose from the two programs if you have the talent in affiliate marketing and want to maximize your options.
It is always best to experiment, explore your options, and see which will bring you more profit.
Related Reading: How to Start Something New and Get It Done – Read About It Here.
Final Verdict: Is Walmart Affiliate Program Worth Joining?
Walmart Affiliate Programs have the potential to be a money-making method, and you can turn this into a full-time income source.
Though the rates are lower than other brands, Walmart’s reputation is enough to drive you enough traffic.
However, before you venture into this program, you will need the proper knowledge, especially if it is your first website.
The road to making it a lucrative source of income may come a long way because it will take thousands of visitors.
But with the right tools and skills, you can reach your maximum potential and earn enough.
So join the Walmart Affiliate Program if you have a website waiting for the right opportunity to earn and gain more traffic.