As a business owner, you’re probably thinking of ways of growing your business.
Podcasting must have crossed your mind.
In this new world where technology is thriving, it makes sense for businesses to catch up with the current trends.
And right now, the trend is all about podcasting, where you share audio episodes about different topics.
If you are in the business field, podcasting can be a medium for marketing to help your business grow.
These eight reasons explain why giving you a better perspective on podcasting for business is a good idea.
Establishes Brand Awareness
Traditional marketing heavily relies on media advertising, email marketing, referrals, and walk-ins.
While these are essential in business and marketing, you must recognize new digital solutions.
The world is constantly evolving, especially technology, so it is only suitable to use them to your advantage.
Podcasting is one of the new digital marketing solutions, along with blogging, digital ads, and social media.
You can establish brand awareness by sharing your knowledge and experience on different expertise relating to your services.
Doing so increases your brand reputation because more people will rely on your guidance and insights.
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Not Too Expensive
Most traditional marketing solutions require an expensive budget before rolling out materials.
But podcasting can be inexpensive because you can already do much with available equipment.
You can have a makeshift studio with good audio equipment and editing software.
You can use egg cartons or blankets to soundproof your closet, but sometimes, it is good to have a human element.
For example, let your listeners hear dogs barking and cats meowing if you have a pet-related brand.
Or if your services are related to family, let them hear the candid noises in your home, like kids playing or crying.
Also, most earphones and phones have excellent mic quality that you will only need minor editing to make it sound better.
There is a lot of editing software to help improve your content for free or at a very affordable price.
Additional Income Source
As you gain more listeners and loyal followers within your podcasting platform, you can monetize from it.
There will be sponsorships that can let you earn money as a side hustle apart from your business.
With a decent number of followers, some will be willing to pay to appear in your podcast for exposure.
Opportunity to Build Connections
You don’t have to do the podcast yourself, as it can be helpful also to invite guests to interact with your show.
The more people of expertise you invite, the more customers will listen and trust you better.
Furthermore, this interaction with other guests can help you build stronger connections with them.
You can invite anyone if they are significant in the industry or experts on the topic you will be discussing.
For example, you can invite a business partner, industry expert, customer, and friend.
It works similarly to when you attend a company event where you meet people from different fields.
You are meeting new people and building connections that can be mutually beneficial in the long run.
Their appearance in your podcast can help you create better content, while your invitation can help give them exposure.
This mutually beneficial relationship is what you aim for, as it can be an excellent way to maintain connections.
Builds Personal Relationships with Customers
When actions or videos can’t express much, the human voice is there to bring in emotions you’ve never felt.
Speaking to another person can help you access their mind and feel better, making them trust you more.
So if you want to reach your customers on a personal level, podcasting can help you bring them closer.
In a podcast, you address your audience as if they are part of the conversation, making it personal.
This method is effective in getting new customers, but even more so in maintaining the relationship with your current ones.
Furthermore, people love hearing stories they can relate to, so they use this medium to convey common and unique stories.
You’ll never know how many people will click and slowly bond over them.
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Provides Organic Reach
Podcasting attracts not only people in the industry, but it can accidentally touch other people’s lives.
Some podcasting sites can show your podcast to various users because of algorithms.
They don’t have to be your customer or follower to access your content, but they may end up hearing it.
It is one of the advantages of podcasting because it reaches people beyond the marketing efforts.
When reading and watching aren’t an option, podcasting can be helpful for customers who want to multitask.
You are accidentally providing entertainment for people while also promoting your brand.
Boosts Website Traffic
You can use your podcast shows as your following blog content by turning them into informative articles.
Various transcribing software can help you turn your voices into words and create blogs.
To add a little twist to the podcasts, you can add question-and-answer portions, as most readers find them useful.
When writing your article, you can embed your podcast show and include some notes related to the topics.
You can add the links if you have a podcasting website that may be different from your blog site.
However, ensure that your articles are not copy-pasted podcast content so add some valuable details.
For example, put a background of your podcast guest, some images related to the topic, and additional details and statistics.
Adding unique flavors to your website allows you to update frequently and gain more readers.
For Entertainment
Many people will say that it is a blessing to do something you’re having fun with while also earning from it.
A podcast is just one of those enjoyable activities, especially if you are a good speaker and entertainer.
Sometimes, some marketing strategies seem tedious, and this new approach can be entertaining.
You are promoting your business and serving as an outlet for talent, boredom, and passion.
Doubles As Social Media Content
Social media content is slowly becoming a standard marketing method as more consumers use these platforms.
However, it can be challenging to come up with fresh ideas for updates for some businesses apart from posters.
Podcasts can help you announce new products, share them live, and interact with listeners for feedback.
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FAQs
A podcast is audio content about different topics available online to stream or download.
They can be stand-alone shows, but most are under series, where you can upload new episodes weekly.
You can talk about anything, but for businesses, it is best to talk about something related to it.
Your business needs a podcast show because it is an innovative digital marketing solution to boost your company.
Like other marketing strategies, you must also develop a plan to create informative and entertaining shows.
It would help if you had commitment and consistency to ensure that your content is appropriate to your business and listeners.
In starting a podcast, you will need a microphone, computer, and editing software like Adobe Audition.
This essential equipment ensures that your content will be high-quality, regardless of how loud you are playing it.
But if you have extra resources, you can add headphones, a soundproof studio, and a pop filter.
Before officially launching your podcast for your business, you have to create a plan to ensure consistent uploads.
You will pick a topic related to your business and list subtopics you can discuss.
Creating a plan for the content is essential so you will have enough topics to discuss and post quickly.
Then, you are ready to set up your studio, which includes your equipment and software, where you’ll create content.
After recording your podcast, you will find a hosting platform and create a website to publish your podcast.
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Final Thoughts
Podcasts offer different opportunities to let your business expand, and it is not just simply sharing chatting sessions.
These “chatting” sessions can be informative and help build your brand while educating your listeners.
Once you are comfortable with talking, it only takes a little effort to make this opportunity successful.
As long as you consistently produce unique and helpful content, podcasting is perfect for your business.
Once your podcasts grow, your business will grow with them, making your business reputable.
If you grow comfortable enough, you can also explore showing your face and posting podcasts on YouTube.
Whenever you can promote your company to more people, don’t hesitate to try it.
